August 9th, 2013
Version 2.4 of MicroModeling™
Version 2.4 of MicroModeling™ is now operational and in use. Some of the latest revisions are based upon client feedback and now places all key model findings in the Executive Summary at the beginning of the report. We are thankful to all who helped us with these latest revisions of the detailed reports.
July 6th, 2013
MicroModeling™ Campaign Analysis
AMP has now integrated the front-end MicroModeling™ tool as a new part of campaign analytics. This new functionality now allows our clients to better understand who responded to different offers for further improvement. As an added value to campaign analysis the next generation model automatically makes improvements on data selection for future campaigns.