Latest News

Version 2.4 of MicroModeling™

Version 2.4 of MicroModeling™ is now operational and in use. Some of the latest revisions are based upon client feedback and now places all key model findings in the Executive Summary at the beginning of the report. We are thankful to all who helped us with these latest revisions of the detailed reports.

Keith Prince Joins AMP

AMP announces Keith Prince as a new Business Development Executive from our Greenville operations. He has been involved with B2B sales for many years and brings a strong understanding of day to day marketing. We welcome Keith as he continues to strengthen relationships in the Southeast and nationally with some of our new strategic partnerships.

MicroModeling™ Campaign Analysis

AMP has now integrated the front-end MicroModeling™ tool as a new part of campaign analytics. This new functionality now allows our clients to better understand who responded to different offers for further improvement. As an added value to campaign analysis the next generation model automatically makes improvements on data selection for future campaigns.

Tom Weber Joins AMP

AMP is excited to announce Tom Weber as the new Vice President of Business Development for Analytic Marketing Partners LLC. Tom has a vast array of experiences in working national companies, marketing agencies, commercial printers and direct mail operations. His level view of analytics, marketing and production make him a tremendous asset and we welcome him as he continues to help us maximize marketing dollars for our clients. Tom heads up overall business development and will also have major focus with our office in Atlanta.